If you have not heard the term Zero Moment of Truth or ZMOT as it is more commonly referred to you soon will.
As we continually strive to understand our markets and our potential customers we need to identify with the mindset of our customers . How are they learning about us as a company or our products and services. The behaviors of customers is an ever changing landscape.
Are you positioned into the places the consumers are gathering information. These are key questions you must have the right answers to in order to stay on the winning side of business.
It takes various types of stimulus to put your business in front of buyers. More common types refer to TV, radio. Newspapers, magazines etc.
Today with so much technology the new level of branding, marketing in creating that awareness is becoming larger. This relates to more than just having the website presence, Facebook or Twitter.
Here is a great resource to get a better grasp on what is taking place.
Make Success Happen,