Some Things to Keep in Mind for Marketing in 2012

A new year, 2012. Will it be better? if it is, it’s up to you to make it happen.  I doubt we’ll see much of any headway into the new year with this being a presidential election year.

You can be the difference this year and I have put together a list of some of the things to pay attention to and use to your advantage.

 

1.  The location, location, location.

The location of your marketing message is huge today.  With location based marketing  such as social networks like Facebook, Foursquare and Twitter,  you need to make sure your message is where your potential customers are looking for value in the marketplace.  Foursquare alone pasted ten million users in 2011 and is growing at one million users a month.

 

2.  Adding personality to your marketing message.

Today it’s more than just advertising your product or service.  Savvy marketers are adding photos, audio and video  to personalize their marketing message. Your marketing  message must become  more human.  Adding video and voice to advertising messages adds the human touch prospects are attracted to.

 

3.  Design your marketing message for multiple devices.

Smart phone sales recently passed PC sales and the gap is growing. Tablet sales are predicted to nearly double and reach over 100,000,000 users in 2012.  With smart phone technology there could be as many as 25 billion mobile downloads by the year 2015. Make sure your marketing fits all. Emails, web site pages, blogs, and videos need multiple functionality with the viewing consumer.

 

4. Knowing your customers behaviors

Having a system in place that tracts customer activity, when your customers buy, and how frequently will be critical to increasing sales.  This allows you to measure when to market, how often and to use specials to re-activate customers who have stopped buying or buying less frequently.

 

So whether your  marketing programs had been adapting to recent changes  quickly or a slower pace. 2012 brings new opportunities for the ambitions marketer to engage their customers and prospects.  If you’re feeling overwhelmed that’s OK.  The important part is to get started in your marketing efforts and see them  through to he the end and then evaluate if they have significant return on your investment of  time and money.

 

With all the new marketing going on today in the marketplace, it  boils down to knowing where your customers congregate and look for information, and how you will get your marketing message in front of those consumers with extreme value that will attract them to your business.

 

In conclusion we ask you to take our challenge.  Want if you can get 100 new customers in 100 days.

To find out how, please visit www.GetAmazingMarketing.com  and sign up to watch a FREE 60 minute webinar.  Think what that will do for your business!!!

Make It Happen,

Dale Stefancic